Introducing The Muse, SABEN’s Autumn/Winter 2025 collection. A significant brand milestone that showcases bold new shapes, textures, and colours, while honouring the brand’s remarkable heritage.

FIFI CROSSBODY IN NEW SHADES: TEA, DUCK EGG AND ROSEMARY

At the heart of The Muse lies a tribute to Sarah Saben, the grandmother and beloved muse of SABEN’s founder, Roanne Jacobson. This collection is a love letter to the rich memories of Sarah’s walk-in wardrobe – a place filled with elegance, style, and cherished moments passed down through generations. It evokes nostalgia for the timeless art of dressing, a wisdom Sarah embodied.

A COLLECTION OF HEIRLOOMS, FAMILY PHOTOS, COLOURS AND SILHOUETTES THAT INSPIRED AW25: THE MUSE.

''She understood that style isn’t just about clothing; it’s about the power of simplicity, the right accessory, self expression and the memories attached to the treasures we keep.''

Roanne’s deep connection to her grandmother and mother inspired this collection, encapsulating the themes of multi-generational legacy and the importance of cherishing special moments. In an era where fast everything fashion dominates, The Muse invites us to slow down and appreciate the things – and the people – we hold most dear – both in fashion and in life.

NEW SEASON DARIA BUBBLE, IN NEW SEASON HUE MERLOT

Renowned photographer Georges Antoni masterfully captures the essence of AW25 The Muse collection through his stunning campaign imagery, featuring model Eva Hardwick, styled by the talented  Charlotte Stokes, with hair and make-up artistry by Daren Borthwick.

NEW SEASON TEXTURE: DIAMOND QUILTED LAMB

NEW SEASON COLOUR: COCO MINI BAG IN TEA

The visuals beautifully embody the collection’s duality, seamlessly blending elements of nostalgiawith contemporary flair. Dream-like compositions showcase everyday materials reimagined as sculpturalforms that cradle and protect each handbag.

These often-overlooked materials symbolise the safeguarding of precious memories and reflect the care we take in preserving the treasures that are passed down throughgenerations.

NEW SEASON TEXTURE: HALLE BUBBLE IN TEA 

NEW SEASON SHAPE: ELLIOT IN BUTTERY SOFT LAMB LEATHER

The campaign not only highlights the artistry of the collection but also invites viewers to reflect on the stories and emotions that these pieces embody.

DISCOVER THE NEW COLLECTION: THE MUSE